Ayurveda boost to Kerala tourism

Kerala’s Tourism Department officials are all set to work to turn the off-season, traditionally a wet and quiet couple of months, into a season of fresh footfalls.

Kerala Tourism Development Corporation (KTDC) is banking on its new product—the Age Halt Ayurveda Holidays—to add pace to its monsoon tourism drive.

Age Halt was announced as part of the Kerala Travel Mart late last year. The KTDC is putting the product to test during a monsoon season for the first time.

The product that blends Ayurveda packages with tourism in a season of pounding rain may not lure all, but the promoters are taking it to a niche market—in this case, the Middle East.

KTDC Managing Director N Prasanth says the idea is to tap the trend of tourists from the Gulf region visiting Kerala during the monsoon season that also coincides with holidays in the Gulf. “It’s an experience that we are looking to sell here.

Kerala in its greenery, with water splashing all around is quite a departure from the dry climes of Middle East. The Age Halt package has already found many takers as the enquiries suggest,” Prasanth told Deccan Herald on Tuesday.

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