Captive audience

Captive audience

Book Launch


On seeing the crowd in front of the mall, an auto driver casually asked a lady, who was in a hurry to get inside for the launch, was any important politician arriving, and pat came the reply, “Don’t you know, Jeffrey Archer is coming here.” While the puzzled driver went away, the crowd got busy hunting for the perfect location to get a glimpse of the storyteller.
It’s not everyday that an English writer gets a welcome of a rockstar but when Lord Jeffrey Archer arrived, he was welcomed with hoots and cheer by his fans.
And from the moment he stepped onto the stage and till he stepped off, Jeffrey was his candid best, shooting off lines from his books, talking about his love for R K Narayan, his hate for the new T20 cricket, giving the city audience a taste of the classic British comedy. “There isn't an author alive today who wouldn’t want to stand on the stage and have this amount of people gathered to see him,” said Jeffrey. Joining the bandwagon of authors who have gotten their books published in other languages, Jeffrey released one of his celebrated novels, A Twist In The Tale in Kannada.
“If I had to join a political party it would be the Samajwadi Party. Firstly, they have banned all computers and I hand write my books, and secondly they are banning english books and I have my books published in six different languages,” said Jeffrey, which led to a roar of laughter in the audience.
Commenting on his latest book, Paths Of Glory, Jeffrey said, “This is the first time I have based a novel on a real person and this is such an exciting story where both the protagonist strive to be number one.”
One by one Jeffrey started sharing his experiences of his struggle of climbing the bestseller list and his ignorance on how to publicise a book. But today, with all his wit, storytelling talent and 30 novels and short stories,  there is no mistake that Jeffrey Archer sure does know how to sell a book.    

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