Unique designs for every occasion

A fusion of bright colours and chic cuts makes Khwaish a one-stop shop for western as well as ethnic clothes. From the bright party wear to the elegant ethnic collection, there’s something for every woman.

An interplay of colour and cut

This brand believes in providing a platform for designers from across the country. The clothes are selected from designers who are based in different cities and hence, each outfit is different and showcases the variety that India has to offer.

Pavithra Dattakumar, the owner of the brand, says that she started the label three years ago and has got a great response ever since. “I have something for all age groups, from party wear to the wedding collection — the variety is huge.

 I hand pick each garment and make sure that each one stands out and adds glamour to the wearer. The USP of the store is that whatever you find here is unique. There is no duplication.

This is possible because I source the clothes from different parts of the country and most of them have been made by independent and young designers. I pick clothes from Delhi, Mumbai and Kolkata and make sure that the designers get their due. The name tag of each customer is attached to the outfit,” she says.

The collection showcases different styles of work which are popular in the country. Chikankari, zardosi, kundan work and thread work (which is the latest to hit the market) have been weaved into beautiful garments like kurtas, dresses, kaftans, lehengas and saris. They are available in a range of colours.

Pavithra adds that all these garments are free size, she alters them according to the preference of the customers. “Not everyone likes bling and bright hues and hence, I have mild and sober colours for those who want to make a subtle statement.

I always advise my customers to try out a garment before they reject or buy it. Some are not confident about wearing an anarkali but once they try it, they don’t want to let go of it,” she notes.

The clothes can be mixed and matched. Some of the dresses have a fusion of Western cuts and an ethnic appeal, which makes them look classy and chic. The lehengas can be improvised into skirts and can be worn with halter neck tops. The wedding collection has a brilliant range of heavily embroidered lehengas and saris.

“Since jackets are also in fashion, we have got a good range of kurtas which have been teamed up with trendy jackets in different fabrics. The colours are bright and perfect for women of all age groups. The best part is that our clothes can be mixed and matched according to the likes and preferences of women,” says Pavithra.

Apoorva, Second Year, BCom, Mount Carmel College, wore a lime-green and purple kurta and leggings with kundan and stone work. 

Punchline: “I like the fact that this outfit is so comfortable and fits me well. I love the way the colours have been blended. The combination is very bright. It is extremely stylish and perfect to wear for a nice outing. The colours steal the show.”Prices: Kurta churidar and dupatta (Rs 6,200).

Nirusha Ravi, Second Year, MS Ramaiah College of Arts, Science and Commerce, teamed denims with a shaded orange, cream and black kaftan. The thread work added elegance to the outfit.

Punchline: “It’s comfortable and light and has a very contemporary look. It can be worn with leggings or a pair of jeans. One doesn’t need to think too much with an outfit like this”. Prices: Shaded kaftan (Rs 2,150)

Sushmita Raj, Second Year, BCom, Mount Carmel College, wore a green and golden-layered kalidar suit.

Punchline: “I have never worn a kalidar before. The colour combination is unique and I love the way the dress flows. It suits my style and I would love to add something like this to my wardrobe”.Prices: Kalidar (Rs 6,500)

Divya, Final Year, BMS College of Engineering, wore a gorgeous pink and black anarkali with a golden zariborder, thread work on the sleeves and a white net dupatta with black thread work.

Punchline: “The dress is very feminine and beautifully designed. It fits me well. It can be teamed with a nice pair of heels and nothing else needs to be done to complete the look. I really like the dupatta and the beautiful embroidery that is there on the dress.”Price: Pink and black anarkali (Rs 8000)

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