Cadbury launches 'perk with glucose energy' chocolate



The company currently has "Five Star", "Dairy Milk", "Halls", "Bubbalo" in the chocolate and bubble gum category respectively. With the launch of the new product, 'Perk with Glucose energy,' the company is hoping to tap the chocolate wafer segment targeting youths, Cadbury India Managing Director Anand Kripalu told reporters here. The company would gradually phase out "Perk" which it launched in 1996.

Kripalu said a 21gm Perk with Glucose energy pack is priced at Rs five while a 7.5 gm pack costs Rs two. Cadbury India Strategy and Human Resources Executive Director V Chandramouli said the company was having a 70 per cent share of the Rs 2000 crore chocolate industry. The company witnessed a double digit growth in the last three years. "In 2005 we had around Rs 875 crore turnover while in 2008 the company registered Rs 1,587 crore turnover", he said.

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