JOIN US"Delectable chunks of designer chocolates, placed on the divine rakhi thread are sure to appeal to your brother. These chocolate rakhis are made from 52 per cent Cocoa," says Choko la, a choclatier based out of NCR.
However, shopkeepers say the business is not up to the mark compared to the previous year and say one reason for that could be the inclement weather.
"Prolonged rainy season has affected the business significantly. People are not willing to come out of their house during the rains. Another problem is that, youngsters are busy picking up Rakhis online," points out Raj Malhotra, a shop keeper.
Virtual stores offer a range of rakhis and gifts with most of them providing facilities to send rakhis anywhere in the country or across the world.
Jewellers and online shopping portals like Home Shoppe are also offering gold silver and other precious metal encrusted rakhis.
Rakhis with real flowers are also available.
"Rakshabandhan marks the brink of the festive season and we wanted to do something special for the occasion. Floral rakhis, a fresh and modern concept was to my understanding a big hit last year among customers, and we hope with this year’s new and exciting collection and designs we will take the concept to the next level," says Pawan Gadia, CEO, Retail and Online, Ferns N Petals.
The floral rakhis are priced from Rs 199 onwards.
The festival of Raksha Bandhan, which traces its origin to Hindu mythology is celebrated every year on the full moon day of the month of Shravan (August). On this day a sister ties a rakhi, around her brother's wrist while a brother presents his sister gifts and vows to guide and protect her throughout the life.