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Mercedes-Benz launches the all new powerful E 63 AMG

Last Updated 20 August 2013, 17:59 IST

Mercedes-Benz India further consolidated its product offensive for the Indian market by launching the dynamic and efficient performance car E 63 AMG, at the Buddh International Circuit in Greater Noida.

The comprehensively modernized E 63 AMG provides perfect combination of high performance and low fuel consumption with its new efficient engine, new Intelligence Assistance Systems and a new design idiom. The new E 63 AMG was launched by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the launch of the new E 63 AMG, “The E 63 AMG combines the attributes of a sports car with the practicality of a luxury sedan. The stunning new design idiom is in line with the new AMG design philosophy. The connoisseurs of Mercedes-Benz AMG vehicles will now experience the performance and driving dynamics of the E 63 AMG more with the broader scope of standard equipment and appointments.”

“The new E 63 AMG continues to be the pinnacle of technical prowess with added power and enhanced performance making it a practical super car. With the launch of the new E 63 AMG Mercedes-Benz India reiterates the philosophy of Best or Nothing for its customers.”

Kern further elaborated, “The year 2013 has been marked as the year of offensive for Mercedes-Benz India. We already have received phenomenal response for the products which were launched this year. After pioneering a new segment with the A-Class and launching the most sought after luxury executive sedan E-Class, the launch of the new E 63 AMG further reiterates our promise of bringing fascinating cars and providing a memorable brand experience for the valued customers of the Three Pointed Star in India.”

The dynamism and performance stemming from the fascinating technology of the new E 63 AMG are also transported by the design as defining attributes of the vehicle. The AMG high-performance automobile sets new design trends in the process.

The E 63 AMG presents the new AMG design philosophy. Predominant elements are the AMG "twin blade" radiator grille in silver chrome and the so-called "A-wing".

The new, three-dimensional air deflector spans the entire width of the AMG front apron, presenting the stylized "A" which is a hallmark of AMG vehicles. The "A-wing" painted in the car's exterior colour with a trim strip in silver chrome provides the backdrop for three large cooling air intake openings. On the side air intakes, black flics provide for an ideal inflow of air into the cooling modules, while at the bottom a front splitter painted in the car's exterior colour helps to reduce lift.

Convex and concave surfaces dynamically combine the new front end of the E 63 AMG featuring a sculptural design with the distinctive flared wings on which "V8 BITURBO" lettering alludes to the superior engine power on board. The striking air outlet openings at the sides, the black grille and the two sets of twin chrome tailpipes belonging to the AMG sports exhaust system lend the rear an impression of width.

The black diffusor insert with pronounced fins provides the E 63 AMG with a powerful touch of race track atmosphere at the rear.

The new E 63 AMG is unrivalled in this segment with its variety and innovations.
The vehicle is equipped with the AMG 5.5-litre V8 BITURBO engine with a displacement of 5461 cc, the eight-cylinder engine develops a peak output of 410 kW (557 hp) @5500 rpm and a torque of 720 Nm @ 1750-5250.

E 63 AMG also achieves exceptional performance: acceleration from zero to 100 km/h takes merely 4.2 seconds and the top speed is 250 km/h (electronically limited).

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(Published 20 August 2013, 17:59 IST)

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