MBA in Media and Entertainment

MBA in Media and Entertainment

Come December 2009, GEMS B School will open its doors to the first batch of  40 students. The GEMS campus is located on the sprawling Bangalore Palace Grounds. Patronised by Srikantadatta Narasimha Raja Wadiyar, M.A. L.L.B, GEMS comes under the umbrella of the Mysore Maharaja Institute of Higher Education.

The institute offers a UGC-recognised two-year, full-time MBA programme in Media and Entertainment with the help of Network 18, and the course content is developed by CNN IBN, Harvard Business Publishing and 24x7 Learning. Meritorious students will be absorbed into channels like CNN-IBN, CNBC TV18,  VH1, MTV and Forbes.

In order to make the course more hands-on, there’s a compulsory two-month internship at CNN-IBN for second year students.  The course covers TV, film, music and live event management  through subjects like Media Management, Media Business, Sound Production, Film and TV Programming Production. The first year is dedicated to studying core management subjects.

Course objective

“Our objective is to produce good leaders in an industry that has proved to be lucrative and glamorous. There’s a crying need for professionals in this field,” says Prof Chambi Puranik, former acting vice chancellor, Karnataka State Open University.

“The programmme we have launched has global relevance,”  he adds. The MBA programme, according  to the promoters of the institute, enjoys the support of stalwarts in print,  radio and electronic media in Bangalore. Students get to visit various media houses in the city as part of the course. Media professionals will interact with them as guest faculty. The students will be evaluated both internally (faculty, assessments and tests) as well as externally (internships at CNN-IBN and projects).

The college also offers students an intra-server web portal, allowing a direct line communication between the faculty and students. Students will be given free laptops too. Hostel accommodation is available on campus. Admissions are open till the last week of November.

For details,visit the website:
Ph: 080-23560387/23560389, +91-99802 88869/
98809 26611
Address: Royal Cottage, The Bangalore Palace, Vasanth Nagar, Bangalore- 560052.

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