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International radio consultancy firm United Radio is discussing with several local entities the possibility of setting up a news agency that will cater exclusively to private FM radio stations.
The proposed news agency will provide content for news and current affairs, either directly to radio stations or through All India Radio, representatives of London-based United Radio said here on Wednesday.
United Radio, which has just set up its office in India, would help Indian radio stations to improve their ratings and increase revenues, providing its services to existing operators, investors, the government and regulatory bodies.
“The company will provide business planning and support services to new entrants in the radio business after the Phase III of FM licensing is announced. The focus of the company will be on creating new programming formats, setting up newsrooms and providing training to existing operators,” United Radio’s director and senior partner Paul Chantler said.
“Our services will supplement the experience Indian operators have gathered over the last three years. We bring to India the knowledge and insights of the UK radio industry,” Chantler said.
United Radio will also work as an interface between investors in the UK who are considering investment in India’s radio industry, the firm’s India representative Sunil Kumar said.
According to a FICCI-KPMG study, the Indian radio industry is expected to grow a Compound Annual Growth Rate of 14.2 per cent during 2009-13 and reach a size of Rs 1,630 crore by 2013.