JOIN USBJP to come knocking at your door
BJP workers would knock on the doors of people across the city with feedback forms in the next few days to understand the 'real mood' of the electorate.
The party is all set to start its election campaign at the ground level with a five-day door-to-door programme called Ghar Ghar BJP, starting on Thursday.
Though the initiative is well ahead of the polls, Delhi Bharatiya Janata Party insiders said it is aimed at deciphering the real pulse of voters apart from creating a database by collecting their email IDs and mobile numbers. These would be used to reach out to them in the later phases of campaigning. The feedback form would have a set of 15 questions ranging from the performance of Delhi and Central government to their responses about the problems related to basic issues of water, sewerage and power tariff. The questions will also pertain to the performance of the local councillor and MLA, along with their suggestions which may later be incorporated in the party manifesto.
“Around 3.75 lakh party workers would traverse the city streets to make the campaign a success. Since the target is to reach every household, it can be considered a complete survey. No other survey has that kind of a sample size. Even if we achieve half the target, it would give a fair idea of the issues concerning the people,” a senior party leader said.
“The workers have been asked to collect the phone numbers, email IDs, their addresses on social networking sites such as Facebook and Twitter. It would help us create a data bank to be used later to reach out to them in the next phase of election campaigning.
Even on the election day, the party workers would call people requesting them to vote,” the party leader added.
Delhi BJP President Vijay Goel said he himself will participate in the campaign by visiting homes and meeting families at Majnu Ka Tila. Other senior leaders including former party president Nitin Gadkari, V K Malhotra, Harshvardhan and Vijendra Gupta would also join the mass contact programme.
“It would be positive campaign offering solutions to the problems being faced by people due to Congress’ 15-year misrule in Delhi. The BJP will also share party’s prime ministerial candidate Narendra Modi’s vision for the nation building,” said Goel.
The teams will carry a specially-designed kit with a booklet and other literature highlighting party’s vision that the BJP will enforce in Delhi for its all-round development if the party comes to power.
To sell the Gujarat model, the kit would also carry highlights of sectoral development in Gujarat that can be implemented in Delhi as well.