Intricate designs to woo customers

Intricate designs to woo customers

Intricate designs to woo customers

Jewellery lovers are in for a treat as the exhibition ‘Jewels of India’ will open its doors from October 18 at the Koramangala Indoor Stadium. The expo will bring together over 80 jewellers from across the country to showcase their offerings with exclusive pieces being the highlight of the show. This time, more than 35 per cent of the jewellers are first-time participants.

The expo will display classic kundan and meenkari jewellery from Jaipur, temple and antique jewellery from Tamil Nadu, thewa from Rajasthan, handcrafted gold jewellery and tribal designs in gold from Kolkata, original Burmese rubies, Gujarati style handcrafted gold jewellery, bridal and bangle collection, fusion jewellery, branded diamond jewellery from Mumbai and men’s jewellery. 

Pointing out that South India has a big market for jewellery, Sandeep Bekal, convenor of the exhibition said, “In spite of the demand for gold in the South, there were no shows happening here. Bangalore is particularly open to trying out new styles, whereas other parts are quite rigid when it comes to what they wear. I must say the City is daring when it comes to experimenting, which is where it scores over others.”  He added that the demand for jewellery is highest in Tamil Nadu, Kerala, Andra Pradesh and Karnataka respectively. The 80 jewellers who have been chosen have gone through a screening process.

“We have been very careful while selecting the participants. We know that customers look for quality. At the same time, we are looking forward to connecting with the masses,” explained Sandeep.  However, the convenor said that although they could have held it on a much grander scale, space has become
a constraint. “We weren’t able to get a large venue in the centre of the City, which is the reason we have had to settle for Koramangala Indoor Stadium this time,” said Sandeep.

Suman Ranganath, the brand ambassador for the show, said that she has always wanted to be associated with the brand. “As artistes, we have to wear different kinds of jewellery and get adapted to them. Although I am not
particular about the kind of jewellery, I am particularly fond of the temple styles. I
understand the amount of hard work that is put in by the artisans in creating each of the pieces.” Emphasising the  importance of investing in
jewellery, GV Sreedhar, president of The Jewellers’ Association, said that the rates at this point in time are favourable to buying gold.

“The gold prices will not go lower that where it stands currently. In fact, while investing, people should not worry about prices. There’s always a buy-back value. It’s a permanent asset,” he said. The exhibition will be held till October 21.  

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