JOIN USMake Karva Chauth special for your husband Tuesday by taking the social media route to send out wishes which will be flashed on television.
Fem, a skincare brand from the House of Dabur, has launched a live social messaging service for the occasion, when women in northn India keep fast for their husband's well-being and long life.
The campaign, titled Fem Karva Chauth Wishes, lets people tweet their message or send it out via a Facebook post. The messages can be seen live on Zee TV Tuesday evening.
The idea was a result of a survey.
“When we surveyed our consumers, we found that a lot of couples are physically separated even on Karva Chauth day due to work. In this busy urban lifestyle, social media is playing a role in bridging the hearts and minds of people,” Sanjay Singal, head of marketing (Skin Care), Dabur India Ltd., said in a statement.
“A lot of people are using social media to connect and converse with their near and dear ones which is redefining the way we communicate in a relationship. Taking this forward, Fem is integrating live social messaging with national television,” he added.
Twitter users can avail the service through the handle @femfairness, with the hashtag #Mykarvachauthwish, while Facebook users can go to the brand's official page www.Facebook.com/FemFairness.