Feeling the pulse of the youth

Party-lovers were in high spirts during the ‘Addictedd to House Concert’ held by Vespa Vibe recently. The concert, which was held at Pebbles, saw youngsters grooving to lively beats. They also enjoyed the beverages, which was a perfect accompaniment to the music.

What made the evening memorable was DJ Rohan Kapoor, who kept the energy levels at a constant high while spinning tunes. “He’s brilliant. The vibes and the music are simply great,” exclaimed Rahul, an attendee.

With a footfall of over 700, the party was a hit with Bangaloreans. “We're here to have fun and we are surely enjoying it. The ambience is great and the music rocks,” said Arya, a college student, who was at the party along with her friends. “It’s a Saturday evening and what better way to chill? I’m particularly fond of this genre of music, so it’s good,” said Revathi, a guest.

Her group of friends, which included Anil and Lavanya who are passionate riders, said, “We love the latest release and are looking forward to owning one of those bikes. I must say the experience has been great.” The event, which is being held in different cities so as to give youngsters the ‘Vespa experience’, has received the best response from Bangalore. “We’ve held this in Delhi, Mumbai, Hyderabad and will be holding it in Pune.

But what we have found is that while in other cities, we had 300 to 400 people coming in, in Bangalore it’s been the highest with the numbers going up to 700. We are delighted with the brilliant response,” said Krishna MV, vice-president, Piaggio two-wheelers adding, “Our target age group is between 18 and 35. We want them to associate the brand with style and fashion and this is an activity to connect with the youth.”

The format and music has varied from city to city. While Electronic Dance Music (EDM) was explored in Mumbai, Bangalore being the music hub, it was house that was chosen. “We’ve been experimenting with the music depending on the tastes of the city. We’ve tweaked the format in every city slightly. For instance, for the one that is going to be held in Pune, we’re looking at a mix of jazz, contemporary and EDM. But we’re here to cater to the youth,” added Krishna.

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