Google will buy display advertising co Teracent

 
Teracent’s technology customises graphic advertisements based on who is watching them, so that a retailer’s closest store could become part of an ad, for example, or new products could be swapped into a company’s standard ad with minimal effort. Ads can also be changed based on the time of day and a person’s language, the company said.

This is the latest move by Google, which purchased AdMob earlier this month and re-launched its advertising exchange built to include technology from display ad company DoubleClick. Google CEO Eric Schmidt said this summer that display advertising is likely to be “the next billion dollar business” at Google.