Now, a kurta under Modi's name

Now, a kurta under Modi's name

His oratory skills have always been a talking point amongst his admirers and rivals, but the only other thing that attracts attention of the fashion conscious are the short sleeve kurtas worn by Gujarat Chief Minister Narednra Modi, now sold under the brand ‘Modi Kurta.’

The brand name ‘Modi Kurta’ has given fillip to the fashion store and to the owner,  who has been behind the chief minister’s dressy looks for more than a decade now. Bipin Chauhan, Managing Director of Jade Blue and the man who has been behind the tight fit and crispy looks of Modi kurtas said, “He has been the master of his choice, deciding on the colours and the kind of  look he wants on any given occasion.’’

Chauhan said that more and more people wanting to place order for kurtas looking similar to that worn by Modi. “That is the time, when we sought the chief minister’s permission and apply for registering to sell the brand under the name Modi Kurta,’’ said Chauhan.  He said that they are now selling ‘Modi Kurtas’ from all 18 outlets of Jade Blue across the country. Chauhan says that the chief minister meets him thrice a year to discuss about the colours that he wants and the occasions for which the kurtas need to be made.

“The mate­rial that is used to make his kurtas are generally of linen,’’ said Chauhan, and added that Modi generally prefers pastel shades.­

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