Festival of fragrance ends with huge draw

The ‘Itra and Sugandhi Mela’ drew to a close on Sunday with resounding crowds swarming Dilli Haat in Pitampura to see some of the most exotic fragrances on display.

The three-day event was organised by Delhi Tourism in collaboration with Fragrance and Flavour development Centre, Kannauj, under the Ministry of Micro Small and Medium Enterprises.

“The three-day event saw thousands of fragrance lovers who bought different kinds of itra (herbal perfume), the non-alcoholic flower’s extract and the fragrant decoction extracted from the plant,” said an official working with Delhi Tourism.

There were 40 stalls from across the country that showcased and sold a variety of aromatic products including nostalgic agarbattis, essential oils, perfumes, room fresheners, scented candles and other scented products.

“There were lectures and live sessions on aromatherapy and panchkarma. The seminars gave an insight into aromatherapy, which can heal arthritis, muscular pain, sinuses, stress and insomnia,” the official added.

This festival saw large participation from Kannauj, which is famous for its fragrances and populary known as the ‘fragrance city’, the official said. Various competitions were held during the event, which included quiz competition and slogan writing on Itra.
The evening of the concluding day was marked by a cultural program by the Punjabi Academy, followed by a prize distribution ceremony.

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