JCB launching products to ride on positive growth

"We have geared up for enhancing our product range. We are launching products", JCB India's managing director and CEO Vipin Sondhi said.

The company is launching a product each in the wheel loading, tracked excavator, crane and backhoe loader categories. "The focus is on new products," he said.

After 12-15 months of slowdown in the construction equipment industry since April 2008, things have started looking up in the last four months, Sondhi said.

JCB India had gross revenues of over Rs 3,000 crore in the calendar year 2008 and expects a flat growth this year.

"It (growth) is going to be flat," he said, adding, "But we are encouraged by the fact that in the last four months, growth has started coming back to the industry".

A stimulus package, a government with development- oriented agenda, emphasis on infrastructure growth and stability in commodity prices are the positive triggers for the pullback of the industry, he said.

Sondhi expressed hope that the positive growth seen in recent months would be sustained. "Sentiments are positive. How much this growth will be is anybody's guess".

JCB opened its newly extended USD 60 million backhoe loader factory in India in April.

The factory in Ballabgarh, Faridabad, has undergone huge expansion, which has doubled the company's capacity and enabled it to produce 100 backhoes a day in India.

The heavy products factory in Pune produces the JS80, JS140, JS200 and JS210 tracked excavators alongside wheeled loaders and compaction equipment.

JCB in India is a fully-owned arm of JC Bamford Excavators Ltd, UK. It has three manufacturing plants in India, one in Ballabgarh (Haryana) and two in Pune (Maharashtra).

"Capacity utilisation is improving on month-on-month because growth is coming back. We have created capacity to take advantage of this growth," Sondhi said.

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