Staying ahead of time

HAUTE STYLE

Staying ahead of time

Fashion and Retail Ltd has always worked towards staying ahead of its competitors by keeping pace with the changing fashion tastes among people of all age groups. In its latest ‘Spring Summer 14 Collection’, the brand has rolled out garments that are cut and designed for people of all age groups.

A tribute to individuality

The design team of Pantaloons Fashion and Retail Ltd has created its latest collection with a twist, focussing on the latest trends and silhouettes. It is a tribute to the individuality, expressions and ‘self-style image’ of modern Indian men and women.

Talking specifically about what the brand has in store this season, Nagesh C, head – design and visual merchandising, Pantaloons Fashion and Retail Ltd, says, “This season has a range of scintillating prints and an eclectic mix of colours in a variety of silhouettes and elegant cuts. The brand has launched a few new labels such as ‘Byford’ and ‘Alto Moda’ to cater to the newer segments.” He states that ‘Byford’ offers colourful polos and chinos, summer bermudas and trendy sport shirts. ‘Alto Moda’ stocks contemporary fashion trends in the silhouettes.
 
Nagesh states the ethnic wear collections are steeped in traditional Indian textile weaves, prints and handcrafted techniques like chikenkari, rogan badla and aari work, abstract ikkats, temple borders and kitsch art. The western women’s wear draws its idea from tropical islands and features tropical bird motifs and digital prints. The menswear has been given a geeky and tasteful twist, inspired by the cosmopolitan culture across the globe.

The many extensive market researches and surveys, conducted by the design team of the brand at regular intervals, give an idea of what people want. Nagesh feels staying ahead of its competitors in the market requires a keen understanding of the  customer requirements. “We believe in bringing branded fashion at great value by offering meaningful fashion solutions,” he states.
 
According to the brand, accessorising is an indispensable part of dressing up. You could wear branded and stylish clothes but if they aren’t paired with the right kind of accessories, the look of the garment will fall flat. Nagesh has specific style tips this season.

He feels that accessories play a major role in completing the look and bringing in an element of personalisation to the look. “This quest has lead the team to design exclusive fashion accessories. We promote cross merchandising and accessory suggestions in our visual merchandising to help customers to go with our expert suggestions,” he signs off.


Roshmitha Harimurthy,
second-year BCom,
Mount Carmel 
College chose a printed black and white top and paired it with black pants. 
Punchline: “The outfit is classy, comfortable and suited as an evening wear. The contrast is attractive and the prices are reasonable and not too heavy on the pocket.”  
Price: Top - Rs 999
pants - Rs 1,299

Abhishek, 
first-year computer science engineering, SEA College Of Engineering and Technology slipped into a half-sleeved, mint coloured check shirt and paired with classic khaki chinos.  
Punchline: “I am used to wearing loud, bright colours but this sober shirt and matching dark trousers make me look confident and are perfect for a formal meeting.”  
Price: Shirt - 
Rs 899, trousers
Rs 1,399

Priyalaxmi Pukhrem,
third-year BA, Mount Carmel College wore a floral printed dress and accessorised it accordingly.  
Punchline: “The floral printed dress is very trendy and colourful. I feel light and easy in this outfit and it is just right for summer. The floral work makes it stand out.”  
Price: Dress - Rs 1,199

Harshita Bhagaje, 
final-year civil engineering, SEA College Of Engineering and 
Technology picked up a yellow kurta and paired it with black leggings. 
Punchline: “The brightness of the outfit is what struck me the most. The anarkali style makes it a perfect choice for both a 
formal and casual outing.” 
Price: Kurta - Rs 999, 
leggings - Rs 499


Shaurya Prateek, 
final-year engineering, Sir M Visvesvaraya Institute of Technology, wore a dark blue shirt and paired it with black formal trousers. 
Punchline: “The outfit is such that it can be worn to work and when tweaked a little, it is perfect for a party as well. The contrast is attractive and fashionable.”   
Price: Shirt - Rs 1,199
trousers - Rs 1,299

Shaqib,
first-year civil engineering, SEA College Of Engineering and Technology, wore cargo shorts with a graphic ‘crew neck’ T-shirt.
Punchline: “I like the printed T-shirt and when matched with a pair of dark shorts, the combination is not only fashionable but comfortable as well.”
Price: Cargo shorts -Rs 499
T-shirt - Rs 1,699
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