Filmi Fundas

Filmi Fundas

Filmi Fundas

Creating waves worldwide

A still from the movie Ek Tho Chance.Pritish Nandy Communication’s Ek Tho Chance will premiere at the 14th International Film Festival of Kerala in December, 2009.

Ek Tho Chance marks the return of Saeed Akhtar Mirza whose last film, Naseem was officially invited to the Directors’ Fortnight at Cannes.

Saeed Akhtar Mirza said, “My philosophy towards life and concerns about social issues are the same. Ek Tho Chance is a people’s film. It’s a rich mosaic of Mumbai, a city in which love and ambition, friendship and sorrow moulds the lives and destinies of the people who call it their home.”

“I’m glad that we’re screening Ek Tho Chance at one of my favourite international film festivals.” Pritish Nandy said, “When Rajat Kapoor suggested we approach Saeed Mirza to make a new film for us, after a hiatus of 15 long years, I jumped at the idea.”

“Simply because great film makers never fade away. They need to be coaxed, inspired, even provoked to come back and take a shot at another film. To be honest, Saeed didn’t even need that much of coaxing. He had an idea in his head and he was ready to get back on the streets with it.”

“Ek Tho Chance is the reason why we are all here in this city. Everyone wants that impossible, incredible, life-changing break and Mumbai never says no. Some make its while some others fail. But most people who come here get a shot at it if they are persistent enough.”

“If you love this city as much as I do, Ek Tho Chance will touch you, move you, inspire you and will take you where we all want to be. We’re thrilled that India’s finest festival has chosen this film for this year.”

Rocking the skies

The Goa IFFI sure brings together a melting pot of industry celebrities and talents and this time was no exception. Farhan Akhtar, Divya Dutta and Genelia D’Souza had a rocking time on-board their chartered flight while they were enroute to the IFFI. The unlikely trio got along like a house on fire chatting up all the way and had a grand time there too. The good times didn’t stop there and they were awarded by none other than Jyotiraditya Madhavrao Scindia for excellence in their respective fields. Well, we sure love it when our stars get their due!

Perfect ‘n’ pretty ambassadors

Bollywood may not be kind to married actresses. But these ladies sure have a special place in the ad world. Their marital status helps these heroines sell a host of goods, especially household products like soaps, biscuits and washing machines.

While Kajol is the brand ambassador of popular cream, candy and soup brands along with a home appliance brand, Juhi Chawla has snacks, pickles and a soft drink brand in her kitty.

Karisma Kapoor endorses a fan brand along with flour and biscuits. Then there is Aishwarya Rai Bachchan who boasts of a glitzy lineup of products including soaps, beauty products and watches.

So what makes married actresses a hot favourite in the advertising world?
“Once married, Hindi film actresses stop being alluring and being a part of the average Indian male’s dreams. People do not expect married actresses to run around trees. But they continue to enjoy a certain nostalgic relationship in the minds of the audience,” says Sai Nagesh, chief growth officer of Dentsu Media India.

“In the hugely cluttered media platforms, a married actress endorsing a brand does get that extra attention from the audience — a curious but extra glance.”

 Sonali BendreSonali Bendre, 34, who endorses a soap, bulb and watch brand among others, was recently taken on board as the brand ambassador of a health brand.

“Sonali is a perfect example of an Indian woman handling brilliantly both professional and personal duties with ease, an aspiration for every Indian woman. She has a universal appeal that extends to everyone across age groups,” says Sushil Suri, chairman and managing director of the brand.

The actresses themselves, often prefer advertisements to full-fledged films as the former are less time consuming.

“It’s just that I like to do things when the time is right according to me. When I was full-fledged into films, I didn’t have time to do endorsements. And now, I have a little time on my hands and I have realised that ads don’t take a lot of time. That’s why I am more open to them now,” Kajol was once quoted as saying.

In terms of money too, ads are not a bad idea. Industry sources reveal that actresses are being paid anywhere between Rs 8 million and Rs 20 million depending upon their popularity and number of personal appearances to promote it. According to media estimates, Aishwarya takes home nearly Rs 1 billion from advertising assignments annually.


Much-awaited magnum opus

Salman KhanVeer is all set to take audiences by storm on January 22. Veer is an epic film made on a big canvas, the credit of which goes to acclaimed art director Sanjay Bhabade. Says Salman Khan, “The art director Sanjay Dhabade has done an excellent job. Sanjay and his team had a crucial job since the film boasted of extravagant sets. Approximately, 500 members of the art department worked at a time to erect various sets taking from 15-40 days to construct,” Salman adds.

“The action sequences involve 100s of fighters, 1000 plus horses, 100s of elephant and camels, including huge sequences such as a train robbery and a full-fledged war on the battlefield with a combat between troops of warriors. Today, it's rare to shoot with these large numbers but with our director Anil Sharma, who is an ace at shooting scale, it was a must to have larger-than-life sets, real locations with real animals, props etc.” For all Salman’s fans, he will be available to them on his blog through which he will constantly be in touch with them.

Maharaja Features

Raining film premieres

Once a regular feature in Bollywood, film premieres have become nearly extinct in tinsel town since the last few years. Barring a few exceptions like Jaane Tu Ya Jaane Na and Slumdog Millionaire, Bollywood seems to have left behind those glamourous, star-studded, red carpet evenings.

 While most producers today shy away from hosting premieres since they are costly affairs, it is also true that it may turn out to be an embarrassing event if the film turns out to be a dud, like in the case of Drona and RGV’s Aag. However, this winter has seen a grand comeback of high-profile film premieres.

The first in the series was the premiere of Paa on December 3. The guest list boasted of big names like SRK, Aamir, Akshay Kumar, Hrithik Roshan and Ajay Devgn.

Next in line is Fox Star Studios, who will be hosting a grand premiere of James Cameron’s Avatar on December 16. The premiere is expected to be attended by the who’s who of Bollywood, just like the one for their previous film Slumdog Millionaire.

Following Avatar will be Aamir Khan’s premiere of 3 Idiots on December 23. Looks like Bollywood is going to have a busy time attending film premieres this season.