Share a ride to the polling booth

Share a ride to the polling booth

Share a ride to the polling booth

Car-pooling initiative, RidingO, launches unique campaign to help voters 

Relaunched just a month ago, the car-pooling project, RidingO, is already riding high with 2,500 registered users in Bangalore.

On election day, this unique urban mobility initiative proposes to get into action mode with another campaign: By helping citizens reach their polling booths on shared cars!
It is dubbed the “Help Bangalore Vote” campaign. And here’s why RidingO is so upbeat about the entire project: “We believe that every vote counts and have set out on a mission to make sure that every person has a chance to exercise their right to vote.”

This is how it works: If you own a car, you log onto ( and click on the link that says ‘I want to help others vote.’ You then register as a car owner with your voter ID number for security and verification purpose. You could then find riders in your locality willing to share a ride, and take them along to the polling booth.

Suppose you need a ride to the booth. You log onto the same website, click on “I need a ride to polling booth” and register with your details. Once this process is over, you could expect a car owner from your locality to call you on voting day and commute all the way to the polling booth and back. 

RidingO’s method

Rated by Forbes US as one of the eight hottest global startups of 2013, RidingO essentially works on sharing of seats in a vehicle. Simply put, people driving from one point to another can share the empty seats with others keen to travel on the same routes. 

As RidingO co-founder Vardhan Koshal informs, the initiative is currently active between Electronics City and Koramangala, BTM Layout, Indiranagar and Sarjapur Road. 

Since its relaunch, RidingO has reached an average of about 15 daily rides. This could increase soon, says Vardhan. “Through Infosys and Wipro, this system will be exposed to about 40,000 potential riders in one go.”

For starters, RidingO is designed to find ride partners dynamically. Anyone could register through the RidingO Android Apps or the website ( The system then finds them an appropriate partner based on his time and route of journey. 

To address safety concerns, “Ridingo verifies every member’s work status, and ensures that only members from reputed organisations are given membership. Users have full control over who they want to share their rides with. There is also a rating system to filter members who may not be good carpooling partners,” explains Vardhan. 

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