An envious range of Indian wear

The design team of Biba always has something stunning up its sleeve. The brand’s designs not only look distinct but have a rich feel. Be it seasonal or for any special occasion, Biba’s range of Indian wear is envious to say the least.

The designers at Biba wait for summer to arrive as the season gives them the freedom to play around with bright colours and textures.

It gives them the liberty to experiment with their collection. 

The latest collection consists of an array of colourful and stunning ethnic wear. 

It is a mix of kurtas, tunics, kaftans and salwar kameez. 

It unfolds a line of exotic outfits in a kaleidoscope of colours, varying from soft pastels to vibrant solids in different shades and hues, showcasing a perfect range for work, casual and party wear. 

It comes in bright colours and the designers have done well to experiment with prints in new and exotic colours, whimsical patterns and fresh cuts. 

The brand stocks light flowy kurtas, the heavier ones that are more apt for an evening out and a range of bright and colourful kurtas that are perfect for college wear. 

The clothes at Biba are designed for women of all age groups. 

“Our product range boasts of unique cuts, design and pattern. We design keeping in mind our target audience, which varies from a girl as young as two to a woman aged 60 years,” explains the design team. 

The collection also has attractive designs by Manish Arora and Rohit Bal.  

What’s different about the clothes at Biba is that the designs are bold and playful. 

The design team reasons that being fashionable and providing good fits are two main things about Biba’s signature style, “We try to highlight one or a mix of both aspects in the garment at a time; be it the cut, print, work, colour or fabric.”

Biba has done well to cater to women from all walks of life — homemakers, working women, college students — among others. 

“Biba’s style echoes the Indian woman’s sensibility and the brand has evolved alongside the changing tastes of the consumers. We added the mix and match category to allow more experimentation,” notes the design team. 

It is not only important to wear the right kind of clothes. 

Care must also be taken to accessorise sensibly. 

“Accessories add an edge to everyday dressing. Accessorising depends on your outfit. Though traditional jewellery works best with ethnic wear, contemporary jewellery gives it a modern twist,” the team concludes. 

Meghna Babu, III year BA, Mount Carmel College, chose a block-printed flared kurta in a combination of white, black and prints. 

Punchline: “This is a chic yet grand outfit. Nothing screams comfort and tradition like this outfit. You could wear it for any special occasion.” 

Price: Salwar set - Rs 3,995.  

Pulkit Kilania, III year BSc (FAD), Army Institute of Fashion and Design, wore an embroidered A-line yellow kurta with printed flared inners and a banjara dupatta. 

Punchline: “The outfit is unique and it’s not something that one stumbles upon quite often. It is flowy, attractive and best suited for a special occasion.”

Price: Salwar set - Rs 5,995. 

Divya Ratan, I year MSc, Kristu Jayanti College, slipped into a floral print kaftan and paired it with a pink lounger . 

Punchline: “Trendy and fresh colours not only give a summery feel but also leave one feeling cool and comfortable. The brand has just the right collection for summer.”

Price: Kaftan and banjara lounger - Rs 5,995.

Divya Devraj Rao, II year BCom, Jain University, wore a black and gold colour embroidered flared kurta. 

Punchline: “The colour black has a certain charm about it. The gold work on the kurta enhances the look of the garment. The outfit will look grander when accessorised well.”

Price: Salwar suit - Rs 8,950. 

Rajni Kanwar, I year BSc (FAD) Army Institute of Fashion and Design, chose a baby doll-styled kurta in off white with a woven paisely red and black border. 

Punchline: “The clothes are cut and designed in a very attractive format. I really like what I am wearing, not only because it is flowy but also because it takes away the monotony of Indian wear. The colour combination is striking.”

Price: Salwar set - Rs 6,995.

Kavya Devraj Rao, II year BCom, Jain University, picked up a pink block print anarkali with floral applique koti and matched it with a crinkled print dupatta.

Punchline: “This outfit is just perfect for a wedding. The bright pink colour is attractive and enhances the look of the wearer. This is something, I’ve never really worn before. For this outfit, you don’t really have to worry about wearing jewellery at all.”

Price: Anarkali set - Rs 15,950.  

 

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