Audi Q-Drive in Bangalore an exhilarating experience

German luxury car manufacturer Audi unleashed a range of road demons, both intense in their power-play and gentle in riding comfort, for the Bangalore market.

The Audi experience was showcased on an exciting off-road track near the city from March 29 to 30. The Audi Q range of SUVs — Audi Q3, Audi Q5 and Audi Q7 — and a taste of the famous Quattro capabilities were benchmarked clearly in the experience.

Audi was organising the third edition of its popular offroad driving experience, the ‘Audi Q-Drive’. Audi enthusiasts had a chance to experience the superlative style, performance and Quattro technology powering the Audi SUVs.

Apart from Bangalore, the Audi Q-Drive 2014 will be held across more than 30 cities engaging over 6,000 enthusiasts this year. |

Different engine variants of the Audi Q7, Audi Q5 and Audi Q3 were on display in the Audi Q-Drive fleet showcased on March 30.

“In India, Audi‘s connection with the consumer is very strong. We have really built wonderful products with the consumer in mind and the engagement with them is very distinctive. The multi-city Audi Q-Drives will further establish our connect with our target consumers and help us explore the huge potential that India has to offer. Our luxury Q range of SUVs has been very popular in the land of Quattro India,” said, Joe King, Head, Audi India.

King said that the younger Indian demographic has shown immense affinity for luxury SUVs even in the smaller cities.

“In fact, a substantial part of our sales last year came from the Audi Q3, Audi Q5 and Audi Q7,” King said.

The Audi Q drive got 107 people the chance to drive the Audi Q Range under trained supervision to understand all the nuances of the advanced technology on offer.

Gajanan Hegdekatte, Vice-President, Audi Bangalore said, “We are happy to bring such a successful programme to our city once again.

Numerous enthusiasts had the unique chance to enjoy the advantages of Quattro technology in Audi SUVs on a natural off-road track.”