In tune with the season

In tune with the season

A bright and vibrant appeal

In tune with the season

The young and peppy men’s collection from Parx is quite a head-turner. With vibrant hues like orange, yellow and sparkling blue making a grand appearance in their current Spring-Summer Collection, the clothes are a must-have in anyone’s closet and add to every man’s style statement.

The brand has based its designs on three broad categories — young, trendy and experimenting. The clothes resonate the dictum of living easy. The Spring-Summer (SS14) Collection has a fresh, bright and vibrant appeal. “One can combine adventure with aesthetics and embrace the season with the clothes that the brand has.

Our innovative ‘Reversible Collection’ with products ranging from jackets, knits, shorts, shirts and denims, can be worn both ways. They are available in different colours such as yellow, orange and green. The collection has received a great response from the young brigade,” says Sharad Walia, the brand head.

The Designers’ Choice collection comprises ombre T-shirts, reversible jackets, shorts and T-shirts, bright-coloured chinos and shirts, which are extremely trendy. Reversible shorts can be worn both ways with co-ordinated colourful jackets and muted solid tees. Offered in the resort fit, it comes in two different sizes in four pleasant diverse combos. Also, a part of the collection is an exclusive trendy reversible pastel bright and softer hand feel stretch denim offered in slim fit.

The colour palette for Spring Summer’14 palette is bright with hues of greens, yellow and oranges. Key colours for the season are green and yellow, which convey a sense of freshness and vibrance. Texture is a crucial element in the Spring-Summer collection that experiments with a wide range of fabric bases such as linen and slub mélange.

Ombre is another important aspect in this collection. The brand also conjures an eclectic mix of next nature collections inspired by nature and its bright colours, lovely lounge wear, sporty wear and the holiday shop collection. This eclectic mix is ideal for the adventure seekers. Sharad Walia adds that the ‘Neo.

Next. New!’ which is the Spring-Summer Collection, redefines the craving for the new and eulogises fashion trends galore. “Look out for the bright summer chinos in slim fits paired with solid slub T-shirts or casual holiday look in shorts and T-shirts that are extremely comfortable.

Alternatively, one can opt for a clean white look with white solid mandarin collar shirt in hundred per cent linen paired with linen trousers. Denim shirts paired with slim fit chinos are a must buy for this season. Ombre T-shirts paired with khakis give a cool casual look,” he says. The ‘Next Nature Collection’ has an organic appeal and has tried to replicate the prints, designs, graphics and shape that can often be found in the wild. The designs are sporty and simple; shapes are clean and slim. The look of the collection is modern, simple and uncluttered.

Lounge wear is a new category that is introduced in SS14 collection which includes interesting boxer shorts in printed designs, vests and knitted shorts, complete the wardrobe. The Holiday Shop Collection is a solution for holiday wear. This collection comprises linen shirts, three-fourth cargo pants and white shirts as well as the White Collection of shirts, trousers and knits with different fabric bases and styles which render a clean and simple look.

Coloured range of shirts and trousers with solids are the key highlight of this collection. Parx reflects the persona of the energetic 22-30 year old who is aggressive and outgoing. The brand is positioned to meet the consumer needs for ‘beyond work’ requirements and this has been addressed through categories like Sport and Club.