Asia Pacific smartphone sales surge in 2014

Asia Pacific smartphone sales surge in 2014

Market for Bring Your Own Devices to work will continue to witness strong growth this year in Asia Pacific region, driven by burgeoning smartphone sales and tablets in the consumer segment, research firm IDC said.

BYOD refers to employees purchasing devices with their funds and employers not subsidising or supporting hardware and software. According to IDC, mobile devices utilised under BYOD model accounted for 22.5 per cent of smartphone sales, followed by notebook PCs (11.7 per cent) and tablets (4.9 per cent) in 2013.

IDC expects that close to 155 million consumer smartphones will be used on the BYOD model in 2014, a year-on-year growth of 40.4 per cent. Tablet BYOD will grow to nearly four million units (y-o-y growth of 62.7 per cent), while notebook PCs are expected to decline as the PC industry slows down and BYOD users migrate to other platforms.

IDC expects just 3.1 million units of consumer notebook PC will be utilised under the BYOD model, a year-on-year decline of 20 per cent. The momentum of BYOD has definitely increased over the past 12 months and will continue the upward swing in 2014 and well into 2015, IDC said.

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