Making a song and dance of it

Making a song and dance of it

Wedding Videos

Making a song and dance of it

A marriage ceremony in India isn’t complete without the bride and groom standing in front of a bulky camera for hours on end, with a smile plastered across their faces and shaking hands with strangers. 

   All this in hopes that years from now, memories of the past will lay preserved in a box covered with dust. Every guest has been catalogued in the form of countless pictures and hours’ worth of video.

This old tedium seems to be getting its fair share of competition from the younger models. 

Candid photography is an option that many wedding photographers are providing to their customers these days. Though it’s more expensive, the youth seem to prefer it because it captures the right moments. As said commonly, ‘out with the old and in with the new’.

Abhishek Singh, the founder of Candid Pictures, says he started with the traditional style of wedding photography but decided to improvise along the way. 

“When I started the company two years ago, it was just me but now it’s grown to a 12-member team. We have cinematographers, editors, assistants, freelancers, candid and traditional wedding photographers.” 

The shift is taking time but it is happening nonetheless. “People are interested in capturing moments rather than record the whole event. Right now, about 35 to 40 percent of our customers opt for candid photography,” he says.  

A newer wedding trend, however, is the pre-wedding video. 

Abhishek says the videographer started looking at the wedding videos and began fiddling around with them. “The videos were pale and the dance moves weren’t good before. Now they are more candid.” 

The soon-to-be-married are taken to various locations in and around the City to shoot for a music video of their choice. 

“We surprise them by playing the final video at their reception,” says Abhishek. It usually takes a week to make, including the shooting and editing. The idea behind it is to get some candid shots in form of a video. But Abhishek says the couple usually hire a choreographer to help them out.  

“Most people pick English songs but it’s hard to find a location suitable for such a shoot in South India. They come up with big ideas but aren’t willing to pay for it. That’s why we suggest people to go for the latest Hindi songs,” he says.

Lakshmi and Nikhil, who got married last month, say that they thought of trying it because it’s a trend but ended up enjoying the experience thoroughly. 

“We were posing for the camera, laughing, dancing, hugging...we had to do it four to five times to get it right because we weren’t used to the camera,” they say, giggling. Nikhil says the experience is different before and after marriage so it made a lot of difference. 

“Our cheeks hurt from smiling,” says Lakshmi. So is there any real difference between the traditional and new style? It might be saving you some wardrobe space but it’s looting your bank account. In the end, it’s this mega-industry that we call a marriage that we need to re-examine.