Online art contest for a cause

An online drawing competition, ‘Creative Masters’, launched by ICICI, will enable participants to use art as a medium to promote social causes such as education of underprivileged children, saving the girl child or support of the elderly, among others.

Spanning over nearly two months, the initiative will aim to connect with lakhs of people, felicitate artists and support social causes through donation of proceeds from the sale of select entries.

Speaking on the initiative, Rajiv Sabharwal, Executive Director, ICICI, said: “We have launched this initiative to offer participants an opportunity to support a social cause through their own expression of art.

With over 75,000 registrations within the first few weeks of the launch, we believe this initiative has already struck a chord with many people.”

Those above four years of age are eligible to participate. Drawings can be submitted online at www.creativemasters. co.in.

Participants can also choose to sit and draw at any ICICI bank branch on ‘Creative Saturdays’, planned on June 7 and 14, and upload their entries on the spot.

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