A peek into the tribal world

Under the aegis of Trifed, an organisation formed by The Ministry of Tribal Affairs, the fair promises to bring to the urban consumer some excellent tribal craft from all over the country particularly the North-Eastern states, Chattisgarh, Orissa and parts of Southern India.

Aadishilp - 2009, will have 80 stalls displaying handicrafts made by over 150 artisans from 14 States. Organised by the Tribal Cooperative Marketing Development Federation of India, it is open till December 28. “The first Aadishilp was organised on a small scale however, the overwhelming response received by the tribal artisans from the public encouraged us to organise the event annually.

The idea behind organising such expo is to provide a platform for tribal artisans to showcase their rich and ethnic art and craft ,” said S K Gulliaya,  General Manager of Trifed. “This fair is an effort  to promote the tribal products and provide opportunities to tribal artisans to interact with the discerning urban customers to understand their preferences, tastes etc and adapt their products accordingly,” he added.

“Since a number of  artisans from all the predominantly tribal states will be participating in this expo, it is an ideal opportunity to experience our rich Indian tribal culture” added Amit Bhatnangar from Trifed.