'Women add more personal inputs'

'Women add more personal inputs'

'Women add more personal inputs'

New York-based fashion designer Sanjana Jon says that fashion is just a means to an end for her. The designer, who has established herself over the years and has become a household name in the industry, says that her real passion lies in social work.

Sanjana, who was in the City for the debut edition of the ‘Kingfisher Ultra Style Week’, had a collection that was different from any other designer during the show. She showcased a collection that spoke out against violence against women and female foeticide.

“I wanted the collection to create love and respect for women and womanhood. It was a combination of the West and the East because my grandmother and mother were my biggest influences and they grew up in India and London respectively,” she says. She reminisces the times when her grandmother would wear lovely ‘kanchipuram’ saris and how that affected her style sensibilities.  

She says that it was by default she became a designer. “I studied sociology and psychology and my brother, Anand, was the designer. I later helped him with marketing in fashion since I had a background in that. If you don’t market yourself well, there’s no point even if you have good products. We used to work together before he helped me launch myself at Cannes. It was a royal and international debut.” After this, she had a line of successful shows including the ‘New York Fashion Week’.

Although she has settled in, she still finds it challenging to be a part of this multi-billion dollar and ever-evolving industry. “It’s still a challenge because there are always younger, bigger and better designers you are up against. But I don’t really look at them; they have their own style and I have mine. They can express in their own way and I, in my own,” she says.

Does she think it’s necessary to have a size-zero body to be in the modelling business? “Not really. There should be a balance. As I say, sensuality is better than sexuality.”

 She also says one shouldn’t abandon their culture or roots and instead be healthy.  As a designer, does she find it easier to dress men or women? She quickly says men are the easier ones to design for.
 “Women add more personal inputs and have their likes and dislikes while men are more open-minded. They are used to being dressed by their mothers, sisters or girlfriends.”

What is fashion to her? “You can’t follow anyone else or any magazine and what a six-foot model is wearing. You need to know what looks good on you and what to downplay. It’s best to wear whatever you are comfortable in.”

She says that her style icon is Salman Khan. “He is more of a trendsetter than a follower.”
According to her, it’s not just him but all the Bollywood stars are trendsetters. She says they are right now on par with the international stars and are style icons.