Fiat to launch more products before 2014 end

Fiat to launch more products before 2014 end

Cashing in on the burgeoning car market in India, Fiat, the world’s seventh largest automobile manufacturer, is set to launch three products before 2014, Fiat Group Automobiles India President and Managing Director Nagesh Basavanhalli said.


Launching Fiat’s new compact car ‘Punto Evo’ on Friday, he said, “We are now strengthening our product portfolio in India with cars that are designed and engineered keeping Indian conditions and requirements in mind.”

According to top officials, the next product to follow in two months will be the much awaited Avventura, a contemporary urban vehicle on the lines of compact utility vehicles like Ford’s Ecosport and Renault’s Duster.


“The Avventura’s global launch will be in India. The vehicle is made and designed for urban youth, for someone who is on the go, the young generation who like to mix work with pleasure,” company sources said.

The launch of the compact SUV Avventura, which was showcased at the Auto Expo in February, is likely to happen within 60 days around the festival season.

“The company will announce bookings for the Avventura, which will take on Ecosport and Duster. It will come to India as a CBU and is targeted at consumers who wanted to be noticed. It is like a fashion statement,” company sources said.

Lined up for launches ahead will be Abarth-500, a luxury high-end racing hatchback, which will be a Completely Built Unit (CBU), and a new brand in the Fiat stable.

Fiat is planning to boost sales by expanding its dealership network from the present 116 outlets to 150 by the year-end. Basavanhalli said the company will continue to expand its presence in the Indian market. The company currently has 116 out lets in 93 cities across 23 states in India.

The updated model compact car Punto Evo is priced at Rs 4.65 lakh-Rs 6.78 lakh for the petrol version, while the diesel variants will retail at between Rs 5.37 lakh and Rs 7.33 lakh (ex-showroom Bangalore). The model will be placed in B+ segment, competing against the likes of Maruti Suzuki’s Swift, Hyundai’s i20 and the Honda Brio.

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