Theme for a dream

The Autumn-Winter 2014 collection of Lifestyle has a lot to choose from. The looks are divided into different categories like ‘Monochromes’, ‘Nautical’, ‘Bohemian with bling’, ‘Sporty casual’, ‘Indigo’ and ‘Plaid’. 

Up-close and personal

While ‘Monochromes’ is a trend that’s back with a bang, ‘Nautical’ is inspired by the call of the sea and is a must-wear for the season. It consists of colours and elements that are reminiscent of the sea. 

‘Bohemian with bling’, as the title suggests, is a Boho with a glamourous touch. Get adventurous with bright hues, print on print, flowy cuts, palazzos, and build on from there with statement accessories. One can also rediscover the appeal of blue with the deep hues of ‘Indigo’ as the look offers denims, shirts, bags, shoes, jacket and shorts. ‘Plaids’ is a print that is classic and stylish and seen on shirts, skirts, dresses and even shoes and bags. Last but not least is the ‘Sporty casual’ look, which is a trend that never goes out of style for guys.  According to Srinivas Rao, head of marketing, Lifestyle, the USP of the brand is how it connects to the customers. 

“Lifestyle is a multi-brand store. So each brand has its own connect and is unique in its own way. If there is any current trend, then that’s represented across all the brands,” he explains. The design team is all eyes for the global trends as he points out, “We look at the trends happening everywhere, map their Indian sensibilities places and come out with our design based on what works and what doesn’t.” He feels that the brand caters largely to men and women in the age bracket of 18 to 35.

“But if you delve a little deeper, you will find a number of sub-segments,” he says.   Explaining the concept of ‘styleplay’ that Lifestyle believes in, he says, “This mainly means wearing the same clothes in different styles. So with a little imagination, anyone can look good.”

Rahul Rodney, a third-year BBM student, donned the ‘Sporty Casual’ look. He wore a red sports tee, dark indigo pants and a light-coloured casual jacket. He completed the look with brown and white lace-ups. 

Punchline : “A blazer that is in contrasting colours to the entire look, enhances your appearance. Here, that’s the case. The blazer is light in colour while the tee and pants are dark. Bright coloured shoes, like the ones I am wearing, are in trend too.” 

Price : Jack and Jones blazer (Rs 4,995), Arrow chinos (Rs 2,599), Red Tape leather lace-ups (Rs 2,995) and Red T-shirt UCLA (Rs 899). 

Komal, a student of St Joseph’s College of Business Administration, styled her ‘Bohemian with bling’ look with a colourful ensemble with folk prints-accents. A gold greco headband, gold accessories, a hard-to-miss bag and shoes added to her diva-look.

Punchline : “I love the colour combination. The hairstyle is my favourite park of the look. The accessories go really well with the entire outfit.”

Price : Catwalk pixie glitter sandals (Rs 1,699), Laser-cut satchel with gold details (Rs 1,299), Ginger thread small multicolour necklace (Rs 299), Ginger thread long multicolour necklace (Rs 399), Ginger bangles (Rs 399), Gold hairband - Toniq (Rs 289) and Biba Patritcha kurta set (Rs 2,399). 

Deepak, another student of MBA, had his look based on the ‘Indigo’ style. He sported a smart denim printed shirt with an over-all muted-red floral print, faded denims and stylish red loafers.

Punchline : “It’s a very cool look that can also be worn to a party. It’s suited for this climate. I quite like the shoes as they go well with it. 

Price : V-Dot denim printed shirt (Rs 1,899), V-Dot washed denims (Rs 2,799) and Franco Leone red loafers (Rs 2,795). 

Rakshitha, a first-year student of MS Ramaiah College of Law, opted for the ‘Monochrome’ look as she went for a solid black top with lace sleeve detail. She teamed this up with an eye-catching printed mini-skirt and completed the look with a houndstooth print bag, high black and gold heels and white pearls.

Punchline : “I have to enter the corporate world soon. So this look is perfect for that. Besides, black and white are the colours of law.” 

Price : Paprika bag (Rs 2,199), United Colors of Benetton black top (Rs 1,499), Vero Moda skirt (Rs 1,895), Paprika gold and black stilettos (Rs 2,199), Toniq pearl necklace (Rs 289) and Toniq earrings (Rs 189). 

Linfriola Pinto,  a second-year BCom student of St Joseph’s College of Commerce, looked cute in a denim dress with a tie-on waist belt. She accessorised it well with a tan-coloured satchel, jute wedges and shell-coloured long chains, earrings and bracelet. Her look was ‘Nautical’.
 Punchline : “I love this look. One can wear it for casual occasions. The shoes are extremely trendy and the bag is classy.” 

Price : Bossini denim dress (Rs 1,399), Ginger golden bracelet (Rs 350), Toniq gold and white chain (Rs 329), Ginger white floral earring (Rs 399), beige and white Ginger camel shoes (Rs 1,299) and Baggit beige bag (Rs 1,875).  

Andrew Baptist, a second-year PCME student of St Joseph’s PU College, went for the ‘Plaid’ look. He wore a long sleeves shirt with beige chinos for a comfortable yet classy look. He accessorised it with brown shoes and aviators. 

Punchline : “These colours reflect the mood of the season. The overall look is comfortable and soothing. The shoes and belt go really well together.” 

Price : Fame Forever belt (Rs 899), Ray-Ban glasses (Rs 8, 490), Tartan Van Heusen shirt (Rs 2, 099), Allen Solly chinos (Rs 1, 999) and Camel Oxfords Hush Puppies’ shoes (Rs 4, 499).
 

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