M&M sees US as emerging market

M&M sees US as emerging market

With an aim to be one of the most admired corporations by 2020-21, the Mahindra group is looking at its successful tractors business, where it is synergising automotive technology with farm equipment, to take the lead.

Already the world's largest tractor manufacturer by volumes, the $16.5-billion home-grown multinational is seeking to enhance its presence in the western market like the US.

“The glamorous side is SUVs but frankly the tractor side is where we are number one in the world. Our brand is making global headway faster on tractors than auto,” Mahindra Group Chairman and MD Anand Mahindra said.

Commenting on the expansion of the tractor business in developed markets, Mahindra said:

 "I call America our emerging market, they find it very amusing when I said that. The fastest growth we have got in the last year and a half is in America. We have grown in 35-40 per cent."

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