Glamour and panache at fashion do

STYLE STATEMENT

Glamour and panache at fashion do

Models in Indian designer outfits sashayed down the ramp at the ninth edition of ‘Fashion Thrills’, a fashion show organised by the renowned textile exhibitor Surat Dreams. Top models walked the ramp showcasing an eclectic mix of glamour and panache. The two -day event witnessed the perfect blend of art and commerce as many exhibitors gathered at the Kempinski Ambience Hotel, Shahdara to be part of this business to business event.

The grand affair showcased a collection that spoke volumes about style and simplicity. Models adorned classic creations customized by over 40 brands from Surat and Ahmedabad. The event was attended by more than 200 international visitors from the USA, the UK, Bangladesh, Dubai and Sri Lanka.

“The enriched tradition of the textile era continues with pomp and grandeur coming straight from Surat, which is the land of textile fusion. After getting an overwhelming response this year in Hyderabad, it was inspiring to see Delhi opening doors with such a great response
for Fashion Thrills,” said Hitesh Jain, co-founder, Surat Dreams.

“This season, we anticipate generating business of Rs 1,000 crores. With every season, we promise to present you fashion that has grown wider and larger than life and this time also we bring you a mix of traditional eastern and modern western culture, resulting in a dynamic mix of aesthetically pleasing and trendy fashion,” he said.

Even Pakistani apparel brand, Lala, participated in the fashion show. “We are very excited and thankful by the immense overwhelming response here in Delhi which is one of the biggest markets for salwar and suits. This year we had used traditional designs to make our collection look simple, sophisticated and distinctly contemporary; thereby creating a fresh new aesthetic that is both indigenous and modern. One of the reasons these suits got so popular in India is because their styling was completely fresh unlike any other style seen in the Indian market. Evocatively feminine and timeless style, we create innovative ideas combining with tradition to create graceful ensembles,” Pervez Lala, CEO, Lala, Pakistan, said.

Pravin Kewalchand Jain, CEO Ambika Fab Design private Limited, who has been part of the show for over four years now said, “The response and the feedback we received in Delhi exhibition were phenomenal. Our collections and brands are known for versatility of designs and affordable price ranges, ensuring accessibility to all women."

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