Modi's 'clean' initiative to follow Ice bucket challenge

Modi's 'clean' initiative to follow Ice bucket challenge

Modi's 'clean' initiative to follow Ice bucket challenge

“Take a broom and clean a public place,” Prime Minister Narendra Modi on Thursday called upon cricketer Sachin Tendulkar, Congress MP Shashi Tharoor and industrialist Anil Ambani, among others, as he initiated a social media campaign — on the lines of ice bucket challenge — to popularise Clean India campaign.

He also invited Goa Governor Mridula Sinha, yoga guru Ramdev, actors Kamal Haasan, Priyanka Chopra, and Salman Khan and cast of sitcom “Tarak Mehta Ka Oolta Chashma” and urged them to invite nine more people too to add to this chain to spread the message of Clean India.

Modi appeared inspired by the ALS Ice Bucket Challenge, which had gone viral in recent months. The ice bucket challenge was created online to raise funds for amyotrophic lateral sclerosis (ALS). Several prominent figures took the challenge of drenching themselves in a bucket of ice water to create awareness about amyotrophic lateral sclerosis (ALS).

Addressing the launch of the campaign, he spoke about starting a campaign on social media using MyGov portal, mobile applications, Facebook and Twitter with the hashtag “MyCleanIndia”.

“I have invited nine people and asked them to come to public places and work towards a Clean India. I ask them to invite nine more people too,” Modi said.
Within hours, actress Priyanka accepted the challenge. “This is an idea that is long overdue. There is no time like the present to begin the journey towards change.

Recognise that we are doing this for ourselves. If we don’t get involved and support this campaign, nothing can happen. But if we come together, we can make a difference.  Every action we take will be important. I want to make the change. I want a clean India. It's time to clean up our act,” she tweeted.

Ambani said in a statement that he is dedicating himself to the movement. “I dedicate myself to this movement and will invite nine other leading Indians to join me in the Clean India campaign,” he said.

The choice of Tharoor set the tongues wagging but officials said it was because he had a huge following in the social media and there is a feeling that it could be used for the campaign. Tharoor is the only opposition politician in the list.
Another surprise was the Goa Governor, who is a writer and former BJP Mahila Morcha president.

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