JOIN USTata Group is now looking to enter the branded footwear market by launching its own brands through Tata International.
“We are looking at bringing our own footwear brand into India,” Tata International Global Business Head (Footwear and Leather Garments) N Mohan said.
The branding initiative along with the research and test marketing takes a lot of time and hence we are looking at a timeframe of 3-5 years for launching our own brand in the Indian market, Mohan added.
India’s footwear business is expected to be at around Rs 25,000 crore and the organised market share stands at around 15 per cent currently.
Tata International, the global trading arm of the Tata Group, which launched international footwear brand Aerosoles in India, is looking at introducing more brands in the Indian market in the near future.
“A lot of other international brands are knocking at our doors for opportunity. We need to be careful in whom to partner,” Mohan said.
We are looking at bringing in more international brands over the next 6 months to 1 year and we are talking to people who can fit our strategy, Mohan added.