JetKonnect full-service airline from today

JetKonnect full-service airline from today

JetKonnect full-service airline from today

Low-cost carrier JetKonnect will turn a full-service carrier under Jet Airways from Monday as the group plans to consolidate into a single-brand to “provide an enhanced and consistent” product experience.

This is in line with Jet’s announcement on September 18 on realigning its services into a uniform “single brand”. A full-service product with complementary meal service would be provided on all domestic flights from December 1.

The move comes after suggestions that running a low-cost arm along with a full-service is creating confusion among customers and thus denting its market. JetKonnect was launched in 2009 and it covered 60 per cent of domestic operations of the group.

This is part of the three-year turnaround plan of the financially strained airline. The airline plans to return to profitability in the next three years through a series of measures like debt restructuring, fleet review and starting new services to markets like Europe, China and South-East Asia.

“The enhancement into a uniform, full-service single brand will include a complementary meal service onboard all flights for travel effective December 1 and Sky Cafe – the airline’s buy-on-board service - will be discontinued,” the airline had earlier said.

The Jet move was then read by experts as timely as Air India has enhanced its on-board product offerings after joining Star Alliance and the new full-service airline, Vistara, getting ready to launch its flights in the next few months.

Jet Airways Chairman Naresh Goyal had said that the airline has made demonstrable progress in the implementation of a three-year turnaround strategy to return Jet Airways to profitability. “However, there are still challenges in the very competitive market in which we operate. Our next critical step will be re-establishing Jet Airways as a master brand in India,” he had said in August.