Bosch and Siemens to double stores

Bosch and Siemens to double stores

Bosch and Siemens Household Appliances (BSH) will double its stores to over 60 by the end of next year, as it aims to be a leading player in the consumer durables segment within five years.

The company will also increase its availability at point of sales by 50 per cent from 1,200 to 1,400.

“We would have over 60 stores of Bosch and Siemens brands together by the end of next year. Presently, we have 20 stores of Siemens and 12 of Bosch. We would double brand network of Siemens by the end of 2015,” Siemens Home Appliances MD and CEO Gunjan Srivastava said.

Bosch brand serves the mass premium segment, while Siemens is for the premium segment and is above the former. The company opened its first brand store of Bosch Household Appliances and second retail brand store of Siemens Home Appliances in Gurgaon.

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