Let's talk shop !

SEASONAL Bonanza

Let's talk shop !

It’s raining sales in the City and people are heading to the stores to purchase their favourite things at a discounted rate.

A powerful tactic to lure customers in, these discounts are beneficial to the shoppers and stores alike.

Though these offers have always been in existence, the response at some of the stores this time has been dull. 

According to shop owners, this is because of the online shopping facility that helps customers buy products at any time of the year and also escape the long queues in stores.

Vishwanathan of Prashanti — House of Silk Cotton has been disappointed with the response this time.

The store had a sale, which closed on January 14 and offered five per cent discount on all items and up to 30 per cent on select items
 “The growing trend of online shopping may have been one of the reasons for the dull response,” he laments.

Says Nitha Unnikrishnan, an HR Manager, “I usually don’t wait for any festival offers. Online shopping is a much more convenient option. But that doesn’t mean I don’t go to the stores to shop. I prefer buying branded clothes during the seasonal sales. Be it online or otherwise, I want to make the most of everything.”

But some of the brands have seen a good response. Srinivasa Rao, Head of Marketing, Lifestyle International Pvt Ltd, says, “Our ‘off-sale’ is a much-awaited occasion as our customers get an opportunity to shop for their favourite brands at a great price. The response to our sales has always been good and this year too, we have seen our customers shopping for apparel, footwear, bags, accessories and more.”

He says, “Adding to the excitement, we are also running a series of contests on our Facebook, Instagram and Twitter pages. We are sure our customers are having a great time shopping.”

Sherin, a student, always waits for this season. “All we have to do is check the quality of certain products. But otherwise, these discounts are really helpful. Since I already shopped a lot during the New Year’s, I didn’t buy much this time,” she says. 

But there are many who prefer to stay away from these sales. Vineeth, an IT professional, says, “Most of these offers are an eyewash. The multi-brand outlets keep changing their prices as per their convenience and the products on sale are usually rejects and of poor quality.”

Priya, a resident of Madiwala, is fond of shopping for dresses, bags and footwear. “Though I do most of my shopping online, festival offers are always fun. This is the time I go with my family to Brigade Road or Commercial Street and shop the entire day. I usually pick up branded shoes or T-shirts while my mother goes for combo offers, which are really good,” she adds.

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