Dubbed Bollywood songs flavour of poll season

Dubbed Bollywood songs flavour of poll season

The next time you hear a popular Bollywood song in the distance and the lyrics sound unfamiliar, know that there could be a poll campaign vehicle lurking nearby.

Several candidates this election season are dubbing Bollywood music to reach out to voters.
Many Congress and BJP candidates are dubbing the lyrics of popular songs with words of praise for themselves.

The Aam Aadmi Party, however, claimed that they were not resorting to this campaigning technique as they were “not lacking in ideas”.

Among senior candidates resorting to this method is Jagdish Mukhi, BJP nominee from Janakpuri.

“Jagdish Mukhi hi sukh-dukh ka saathi hai (Mukhi is the companion during joy and sorrow)” blares out from a campaign van loitering on Janakpuri roads.

The words replace the original lyrics “kamra toh khaali hai” from the popular song ‘Balam Pichkari’ of the movie ‘Yeh Jawaani Hai Deewani’ film starring Deepika Padukone and Ranbir Kapoor.

The vehicle stops at crowded places and the song is played out from the start to the end.

Relying on music

Another candidate who has extensively relied on dubbed film songs to campaign is Madan Khorwal, Congress candidate from Karol Bagh constituency.

His media manager Kamal Mohanpuriya zeroed in on the ‘Main toh superman’ song from Arjun Kapoor-starrer ‘Tevar’.

“Main toh Madan ka fan, Bhai Madan Khorwal. Yeh sabke pyaare, hain number one” is only a portion of the recreated lyrics of the over four-minute-long song.

The music is followed by Khorwal’s voice requesting the people to vote for him.“There were some good singers among the party workers. One of them offered to lend his voice for no charge. There were some others who could play certain music instruments. We recorded the basic music from television and then put in our own lyrics to create the song,” Mohanpuriya told Deccan Herald.

Otherwise, usually local singers are hired at a small sum by candidates, he added.
Mostly, party candidates pay from their pockets to undertake such campaigns.

The AAP, however, said they had enough talent to come up with their own songs.
“All our candidates use the ‘paanch saal Kejriwal’ song composed by Vishal Dadlani. Apart from that, we use original patriotic songs, but never these popular Bollywood songs,” said Ankit Lal, AAP’s social media coordinator.

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