Touching hearts, breaking barriers

The Indian LGBT (Lesbians, Gays, Bisexuals and Transgenders) movement is fighting a difficult and unjust law, Section 377 of the IPC. It was a challenge to recreate the passion of this movement through colours and designs. I hope my creation has helped in achieving that sensibility. More than winning, today I am proud to be a part of this movement for humanity,’’ said Niharika Rastogi, a Delhi-based art director and winner of ‘Kashish 2015’ International poster contest.

Rastogi’s poster will also be the look of the sixth edition of Kashish Mumbai International Queer Film Festival, scheduled to be held from May 27 - 31. It is South Asia’s biggest and India’s only mainstream LGBT film festival to be held in Mumbai.Rastogi explained that the poster reflects the discrimination in the society. “In this poster a hand is trying to touch hearts of the society without any barriers and boundaries. Also, the butterflies symbolise the freedom,’’ she said.

Wendell Rodricks, one of India’s top fashion designers, who has picked the winning poster said, “The winning poster was very cinematic in its visualisation. There is calm without the shrill, in terms of excessive colour. It is what we need today to communicate the LGBT cause. It reaches out to everyone without a sexual barrier. This is a poster that truly opens the LGBT door to embrace every person by reaching out with a hand and touching hearts via cinema,’’ added Rodricks.Sridhar Rangayan, festival director said, “The winning design is unique because it immediately communicates the theme of the festival ‘Reaching Out, Touching Hearts’. It is also stylish, contemporary and universal, resonating with our festival’s international look and feel.”

Interestingly, the film festival has received record entries of 122 films from 38 countries across the world. “I can’t imagine that the contest for our film festival can reach so far and wide with so many entries from so many countries. The festival truly has gone global!” said Rangayan. 

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