Sena opposes action against celebrities who endorsed Maggi

Shiv Sena today came out in support of actors and celebrities who have endorsed Maggi, the Nestle India product which has been hit by allegations of hazardous contents.

"The issue and reports about Nestle are very disturbing for parents and consumers at large. A million questions are now arising like why quality control was not done till now. The lethargy of earlier governments has been an eye-opener," said Neelam Gorhe, Sena MLC and spokesperson.

A court in Bihar had yesterday ordered that an FIR be registered against Maggi brand ambassadors and actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta.

Gorhe said that several generations had suffered due to these lapses and there was a need for consumer-friendly monitoring and supervision of ready-to-cook foods.

"However, taking legal actions against actors seems taking it too far. Brand ambassadors, models and actors need to be more informed and careful while endorsing any product because people believe that they are people's well-wishers... But action against actors is an exaggeration of real facts and will divert the focus from the issue of safe and healthy food manufacturing," Gorhe said.