An initiative to save water

Superactive kids

In an attempt to create awareness and mark World Environment Day, on June 5, popular radio channel 92.7 Big FM organised a painting competition for students and young children on the theme ‘Pani Bachao, Life Banao’.

The participating students were categorised into two groups’ viz. junior and senior, coming from the age group 5-8 and 9-16 respectively. It was an attempt to get the competition into the Limca Book of Records by making students paint at the same time on the same theme, across 45 cities of India where Big FM stations are located, over the weekend.

Around 1,000 children participated in the competition in Delhi at various locations. Young minds put their ideas and thoughts about water conservation for the future generation, in the canvaswith full enthusiasm. Students came up with innovative
ideas and styles of painting, with some depicting different techniques of preserving water.

A participant, Dhanush.D, 10, student of Kendriya Vidyalaya, Andrews Ganj, explaining his painting to Metrolife said, “I have drawn small creatures and animals like ant, ladybird and tortoise that are carrying glasses of water to the tree where it is being locked and stored.” Students were given participation certificates and winners were given prizes for respective categories.

The event was enlivened by RJ Khanak and RJ Prateek. Speaking to Metrolife why Big FM chose children to be a part of the campaign, RJ Prateek said, “I believe that if you teach the children of a nation, you teach and change an entire nation. The difference between right and wrong needs to be known from a young age, only then it becomes a habit. So we took an initiative to speak directly to the kids.”

He added, “Witnessing the families coming for the painting competition, all geared up and ready to go, was highly encouraging.”

“Pani Bachao, Life Banao is a very special campaign for us and, through this initiative we aim to encourage and spread awareness amongst our listeners, to take necessary steps to conserve water. This year, we wanted children to drive the message and lead the campaign, reminding adults of the need to preserve water,” Ashwin Padmanabhan, executive vice-president and business head, Reliance Broadcast Network Limited, told Metrolife.

Parents who accompanied the children were happy with the initiative taken by Big FM. Deepa Jha, mother of a participants said, “I’m happy my daughter is part of the Limca Book of Records.”

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