No lessons learnt

No lessons learnt

The BBMP has in the last few months pulled down 360 illegal hoardings in the City. Although the BBMP bylaws prohibit advertisements in certain areas and regulate them in non-prohibited areas, hoardings come up every now and then with educational institutions topping the list.

Though educationists, parents and students say that these hoardings don’t influence them and their choice of college, these are an eyesore. Prof UR Rao, vice-chancellor of National Law School of India University, points out that education has indeed become commercialised. “Advertising in the educational sector goes unabated,” he points out.

Although, people have the right to know and be informed, uncontrolled hoardings, especially those from educational institutions, are uncalled for. There should be no commercial overtones when it comes to education,” says Rao.

He points out that a judicious restraint must be imposed when it comes educational advertising.

 “The educational institutions must have self-regulation when it comes to marketing their product. There should be no vulgarity or commercialisation when it comes to education,” he adds.

The BBMP plans to control and regulate illegal hoardings and levy tax on those who have taken permission to erect hoardings. 

BBMP Commissioner G Kumar Naik points out that the educational hoardings erected in front of schools and colleges look ugly. “If these hoardings are not removed, we will have to contemplate levying a heavy fine and even file an FIR against the violators if necessary,” he states.

Dr KN Subramanya, vice-principal, RV College of Engineering adds, “The hoardings may benefit those from outside Bengaluru who come into the City looking for a particular college or course. But students and parents have other ways of getting the required information about colleges. These hoardings are not the only way,” he adds.

Subramanya also feels that parents go by the ranking of the colleges rather than the hoardings.

Supporting the need to regulate such marketing, Darshan, a student of engineering, says that these hoardings not only look ugly but also don’t help students in any way.

“If we want information about a particular college or course, then we will log onto the internet or speak to friends from prospective colleges that offer a course that is of interest to us. Why would we depend on a hoarding for directions in our career?”
he wonders.

There are several groups who are working to beautify the City. Ramachandran A, who has been a part of several projects to change the City’s  landscape including ‘Adopt A Mile’ programme, feels that these hoardings are definitely an eyesore.

“These illegal hoardings must be removed at once because they not only make the City ugly but could also pose a huge risk to the safety of people, especially two-wheeler riders. It’s very windy these days and these small flexes tend to fly around and obstruct the visibility of riders,” says Ramachandra.

He also points out that these illegal hoardings are erected only at night when there’s not much traffic or regulation.

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