CouponDunia sees growth in offline mkt

 CouponDunia, which claims to be India’s largest coupon website, believes that the brick and mortar retail format will continue to stand ground in India, and on that account stepped into the offline market for coupons, a year ago. In India, less than three per cent of purchases happen online.

We started the offline vertical with the F&B (food and beverages) segment simply because of the volume of transactions in the segment, said Ankita, COO, CouponDunia.

Out of the 12,000 transactions CouponDunia sees on a daily basis, less than 2,000 are offline. However, the firm sees potential in the offline market simply because India predominantly shops offline.

Most of the offline transactions are in the F&B segment, says Ankita. About 1,000 transactions are seen in this segment everyday. CouponDunia boasts of 95 per cent of its offline F&B coupons being exclusive. It also offers offline coupons in the retail segment.

“The people that actually go grocery shopping are either mothers or house help, who largely are not tech savvy, it is for this lot that going offline was important,” said Ankita.

“Female customers constitute only 30 per cent of our customer base, but their purchase baskets are larger and they tend to be stickier,” she said.

“I can say with confidence that no other can offer the breadth of deals that we do,” she said on competition.

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