Mirroring a statement

Haute style

Mirroring a statement

Free-spirited and classy — these two words best describe the new collection launched by KOOVS.com in collaboration with designer duo Pankaj and Nidhi Ahuja. Innovative and quirky, the looks laid out by the designer couple stand out as the best statement pieces.

The award-winning designers, who are known to push the envelope with their creativity, have designed attires which reflect their love for ceramic, glass and mirrors. An affordable range, the designs focus on five exclusive prints — ‘Shattered Glass’, ‘Shattered Plates’, ‘Pink Plates’, ‘House of Cards’ and ‘Gems’.

The shattered theme

A one-stop online fashion destination, KOOVS.com has designs that are inspired by international runways and the global street scene. The team of dedicated buyers work round the clock to curate an exclusive selection of the best British and international high street brands. Known for its one-of-a-kind capsule collection that includes the biggest names in global fashion, the brand is excited to announce its private label collection each month from a team of talented designers based in the London fashion lab. A pocket-friendly destination for wearable fashion, this is the first time that the brand is collaborating with Indian designers.

Recognised for their fresh and crisp sensibility, Pankaj and Nidhi have explored multi-faceted dimensions — from shattered surfaces to the bright, sparkly impact of rubies and ornamental borders with card suits.

“Our love for reflections formed the basis of this collection. Daintily-painted crockery is laid over in a fish scale pattern; its fragility rendered in a fascinating collage of broken plates. The shattered theme extends to glasses and mirrors too, almost like facets of diamonds with each shard reflecting light in a different way,” says Pankaj.

The ‘Pankaj & Nidhi for KOOVS collection’ includes dresses, bombers, skirts, jackets, tops and jumpsuits and features a complete line of 35 styles with an affordable price range. With statement prints and chic silhouettes, embellished detailing and bodycon fits, the collection is surely a ‘must-have’ for women.

Apoorva, a student of Jain College, wore a broken glass print double layer jumpsuit with a slim fit.
Punchline: “The quality of the fabric is great and I love my attire. It is perfect for an evening outing or even for a brunch.”
Price: Broken glass print double layer jumpsuit (Rs 2,995)

Simran Lavi Balram, a student of The Oxford College of Business Management, wore a gem border print tunic dress with a regular fit.
Punchline: “The tunic dress is comfortable. It is the kind of outfit you would wear on a hot day. 
Price: Gem border print tunic dress (Rs 1,995)

Anushree Aradhya, a student of Mount Carmel College, wore a broken plates print tunic dress with long sleeves.
Punchline: “The dress is unique and has a high comfort factor. It can be styled differently and makes for a quick fashion statement.”
Price: Broken plates print tunic dress (Rs 1,995).

Srividya, a student of BMS IT, wore a broken glass print cut out midi-dress with a bodycon fit.
Punchline: “The brand achieves the right balance between fashion and comfort, keeping in mind affordability.
Price: Broken glass print cut out midi-dress (Rs 2,495)

Pooja Gopinath, a student of Oxford College of Business Management, wore a gem border print maxi-dress with a regular fit.
Punchline: “The maxi dress is very comfortable and light. I would wear this for a dinner date and it is suitable for any season.”
Price: Gem border print maxi dress (Rs 2,995)

Aparna Raturi, a student of The Oxford College of Law, is wearing a ‘House Of Cards’ print bodycon midi-dress.
Punchline: “The dress is a work of art. Comfortable and classy, it’s perfect for a special evening.”
Price: ‘House Of Cards’ print bodycon midi-dress (Rs 2,495)


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