Threading her own path

Clean silhouettes

Threading her own path

Ultra feminine flair, finesse and suave — with a touch of sophistication and cosmopolitan edge — defines her art of designing clothes. Swatee Singh has a dedication to be at the forefront of global fashion trends and contemporary glamour. After years of executing her skills in the fashion industry, it was in 2014 that she decided to create a label.  Called ‘Swatee Singh’,  it has clean silhouettes and is popular among   like Parineeti Chopra, Lara Dutta, Amy Jackson and Sunidhi Chauhan.

Her latest collection includes bright and eye-catching hues, touched with creativity and profound patterns. Each piece has a playful and dramatic element attached to it.  In a chat with ‘Metrolife’, she revealed that keeping it simple yet glamourous is her style mantra.

I am a very detail-oriented person...I always like to have clarity about things and focus in that direction. I am quite patient and don’t get hassled very easily. Somehow, I think these things make it easy for me at work and let me handle deadlines.

My style of work is simple yet glamourous... I don’t believe in complicating textures or silhouettes and prefer not adding too many elements in one. I love volumes, thus you will see a lot of fabric in my styles.

Style is a vast and very subjective term...You can’t just dictate the norm of style. Neither can you restrict it in any parameter. Your culture, history, demographics and individual personality play a dominate role in your style. For me, style is all about incorporating grace, class and appeal; all in one thread of simplicity. You should treasure the clothes you wear, so much so, it should always catch your eye, even after  five years.
It might sound cliche but... I come from a small city where I grew up watching elements of glamour on television. My favourite used to be the award nights. I came to Delhi to pursue my dream of colours and I found my perfect VIBGYOR. That’s the main element of my collection as well — ‘Riot of Colours’.

If not a designer, I would have been...A homemaker, which I am now as well. I love spending time with my family. One thing which I am very enthused about is food. So I am sure I would have found a way to be connected to it.

My label ‘Swatee Singh’ emulates...Today’s woman — confident, without any inhibitions, fun, fearless and yet rooted. More elegant than flashy.

My new ensemble... Surely reflects the festive vibrance. Indian festive yellows, flirtatious reds, intense greens and invigorating ivory. I am very fond of jumpsuits. I find them very feminine and powerful. So I have particularly worked on them.

The only thing I keep in mind while designing my clothes is...‘Comfort’. No matter what I create, comfort is a priority. I would want my clients to enjoy what they wear. Also, I don’t believe in working on styles that are seasonal, they must be timeless and classic. Georgette and heavy crepe are my two most favourite fabrics. I am also fond of chantilly.

There is a whole spectrum of... Indian wear in the market, Western dressing is still an area open to exploration. I still see people shopping abroad for Western clothing as I feel their cuts are more refined. So I would surely want to work my way through to create the same expertise and add novelty to our Western market.

Five ‘must’ haves in the closet (for both women and men)... For men it is blue jeans, a black and a white shirt, a time-piece and pairs of fine shoes; and for woman a black dress, ‘Swatee Singh’ jumpsuit (ha ha), an elegant time piece, black shoes (you can never go wrong), and a Tote.

My future plan is... To have a stand alone store and spread my brand, get to showcase my collection at fashion weeks, and so much more...

I strongly follow and suggest... All the budding designers just like me  to stay inspired and don't borrow, rather keep it simple and stick to your own vision.

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