Happy feet

There isn’t a bigger faux pas than foot odour. No matter how elegantly or handsomely you are dressed, the foul smell from your feet would definitely bring you embarrassment.

But what if you are given an option to wear perfumed shoes? The scent won’t be that strong, but it will linger in the air and accompany you throughout the day.

This is exactly what shoe brand Scentra is offering to the customers and a testimony of its slowly growing clientele in India comes from testimonies by Bollywood celebrities like Jacqueline Fernandez, Parineeti Chopra or Siddharth Malhotra who have flaunted their pair of scented shoes on Twitter.

This is the brainchild of Karan Vij, who during his campus life in America was surprised to see how the culture of wearing shoes was different in two countries. The concept of casually dressed would imply wearing sports shoes with jeans in India, compared to the US where people prefered casual and comfortable counterparts – sneakers.

The fascination continued and he decided to research more on the industry and headed to Europe – which is the biggest hub of shoes and observed their sense of shoes, styling and also went to several trade fairs to explore a new venture in India. This is how
Scentra was born.

“We understood the market and thought of giving our shoes a twist by make them scented. We were looking for emotional attachment as a factor and what better than a perfume. It stays in your mind and you have a collective memory associated with the fragrance,” Vij, founder and CEO, tells Metrolife.

“The shoes don’t have strong perfume smell, but a subtle, fruity bubblegum fragrance. We basically dye scent with rubber and the fragrance stays there always, even if you wash the shoe,” he says, adding the material is assembled in India and the product is manufactured in Spain.

“The reason for manufacturing these shoes in Spain is that technically they are
sophisticated and the finesse reflects in the end product,” he says.

Available in solid colours, stripes, polka dots, and floral, Vij points out that the emphasis is paid comfort as well. “It is not just the style factor, our shoes are extremely comfortable. The reason this product has clicked with people is because it is a fresh idea and if you give people something new and of good quality, they will love it,” he says.

A year old in the market, Scentra is retailing through its own website and Jabong. They have expansion plans but are currently testing the market. The price begins at Rs 2,000 and are available for men, women and children.  

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