JOIN USIn a sign of increasing importance of the Indian market in the strategy of YouTube, it has unveiled the YouTube Space Mumbai at Whistling Woods International (WWI).
The Space will allow YouTube creators and students at WWI to learn about video production, collaborate with other creators, and give them the tools they need to realise their creative goals.
YouTube Space Mumbai is only the eighth all over the world after YouTube Spaces in Tokyo, Los Angeles, London, New York, São Paulo, Berlin, and Paris. The facilities are designed to help remove constraints on resources in order to give creators the opportunity to learn, connect, and create.
Through YouTube Space, creators can access, at no charge, all the latest audio visual and editing equipment to produce original and innovative digital video content for their own YouTube channels.
The amount of content uploaded to YouTube in India has grown by 90 per cent, making it one of the world’s most vibrant user market. Watchtime in India has grown 80 per cent year-on-year. The YouTube Space Mumbai encompasses a 1,400 sq feet home for YouTube creators. This includes a 400 sq feet studio, a lounge area, and an edit bay with two machines capable of 4k video editing. In addition, YouTube creators have access to WWI’s sound stages and post-production facilities, including two fully-equipped professional studios over 3,000 sq feet each.
Leveraging material from the YouTube Creator Academy, and developed in tandem with YouTube staff, WWI has already launched its first course for YouTube with 120 students from their undergraduate and graduate schools.
“The new YouTube Space Mumbai at WWI marks the latest milestone in our efforts to support the incredible wave of creativity we have seen develop in the Indian YouTube creator community over the last few years,” Lance Podell, director, global head of YouTube Spaces, said.
“We, at Whistling Woods have always endeavoured to bring the future to today’s film and media industry, and by partnering with one of the largest and most respected companies in the world to set up the YouTube Space Mumbai, we have just taken another big step towards making India the content creation powerhouse that it deserves to be,” WWI founder and chairman Subhash Ghai said.