Aircel's 3G packs from Rs 9

Data is the future, says K'taka circle head

Aircel's 3G packs from Rs 9

In the last quarter ending September 2015, mobile service provider Aircel grew gross revenues by 3.1 per cent in Karnataka, while the telecom industry witnessed a de-growth of 0.9 per cent.

Attributing data as one of its reasons for growth, Kanwarbir Singh, circle business head—Karnataka, Aircel, on Wednesday said data alone contributed 27 per cent to the overall revenues. “We are seeing 50 per cent year-on-year growth in data revenues,” he said. Pointing out a JP Morgan survey in May 2015, Singh said, “It was done in 94 cities to find out the data speed of all operators, and Aircel was No. 1 in 2G, and No. 2 in 3G.”

With the increase of data usage in mobile phones, data is the future, and most telecom companies get revenue growth out of data. “We have been getting consumer insights, and what we found was consumers wanted to be online always, and at the same time they wanted it to be free. With increasing frequency and hours of time spend on being online; there is a customer fear of probable bill shock due to perception of high charges,” said Singh.

3G packs starts at Rs 9

Announcing the launch of unlimited 3G packs starting at Rs 9, Singh said that with this, subscribers can enjoy 100 MB of 3G, and thereafter unlimited 2G for a day. “There are also 1GB, 3GB, and 7.5 GB of unlimited 3G/2G data for Rs 84, Rs 249, and Rs 397 respectively,” he said.

Aircel has 4,000 towers in Karnataka, and it focuses more on Bengaluru, Mysuru, and Davangere. “These are the three large markets that we are focusing right now. In the last one year, we have added 210 sites in 2G, and 300 in 3G, and we will keep on adding sites,” said Singh. He added that the mobile operator’s focus is more on 3G, and to bring in more subscribers from 2G to 3G.

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