'Zest is not for taxi segment'

'Zest is not for taxi segment'

Tata Motors hopes to sell 4k units every month

'Zest is not for taxi segment'

Tata Motors is hoping for a revival in the fortunes of its recent launch, the Zest, according to a company official.

“The current volumes do not justify the quality of the product Zest. We are currently selling around 2,500 units of the Zest, and it is not doing as per our expectations,” Tata Motors passenger vehicle business unit vice president- (sales and network) SN Burman told Deccan Herald.

We are working on increasing the numbers, and are confident of taking this figure to 3,000-4,000 units per month by December, Barman added.

He said that the company had deliberately decided not to offer Zest for the fleet segment.

“The Swift and Xcent also operate in the taxi segment, due to which the sales are growing well. We took a call not to give it to the taxi segment, despite pressures from operators,” Barman said.

We are working on an image makeover for not being a taxi fleet car, Barman added.
According to Barman, the company is also looking to increase its dealership presence across the country.

“We have increased our touchpoints by 107 so far and are present in 435 cities currently. Our aim is to add another 93 touchpoints by the end of this year itself,” Barman said.

No to Taxi

Tata Motors works on an image makeover for not being a taxi fleet car
It is planning to increase its dealership presence across India
Aiming to add another 93 touchpoints by the end of this year



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