YuppTV plans to raise $50 million

 YuppTV, the world’s largest over-the-top provider for Indian content, is looking for a fresh round of funding to beef up its content and enhance customer acquisition programme.

“We had raised around $25 million in Series A funding,  and are now planning to raise around $50 million in Series B funding by March 2016,” YuppTV founder and Chief Executive Officer Uday Reddy said.

The funds that we plan to raise will be utilised for fresh content as well as customer acquisition, Reddy added.

YuppTV, which is the second most trending application on Google Playstore in the entertainment space after Hotstar, is also looking to nearly quadraple its revenues in the next three years despite looking at new partnerships for content.

“Currently, we are generating revenues of around $25 million and we plan to increase our revenues to around $100 million in three years,” Reddy said.

We are lagging in terms of sports content in India, and so we are looking at tying up with with Star and other sports channels to enrich our content here, Reddy added. The company already has a tie-up with Star outside India for content.

Meanwhile, the company has launched YuppTVBazaar, a marketplace for high quality video content. It will help independent video content creators to monetise and market their premium content.

YuppTVBazaar, through its supervision and large user native base, will allow these entrepreneurs to showcase their videos on a trusted platform and reach out to an audience ranging from millions across the world through devices including Smart TVs, smartphones, tablets and personal computers.

Ramping up

 YuppTV plans to utilise the funds for fresh content and customer acquisition
 The company plans to quadraple its revenues in the next three years
 It has launched YuppTVBazaar, a marketplace for high quality video content

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