For some hassle-free shopping

Unique experience

For some hassle-free shopping

The three of them— Debashish, Navneet and Vivek— a set of driven individuals, used their knowledge and expertise to the fullest to come up with a rather innovative start-up called ‘Snapshopr’ in June last year. It is a visual intelligence platform built using state-of-the-art artificial intelligence technology for various brand retailers. “We help them make the best use of their visual content in delighting their customers with revolutionary search, discovery and personalisation features powered by Snapshopr,” says Navneet who struck upon the concept by mere chance.

The idea of Snapshopr was born out of a personal experience, says Navneet who holds a bachelors degree in Mathematics and masters degree in Computer Science. He founded and headed an artificial intelligence research group for 18 months and mentored around 40 students in artificial intelligence, robotics and data science. “I happened to chance upon a nice dress at a retail store and wanted to buy it as a birthday gift for my girlfriend.

However, the dress was too costly for me. So I began looking for similar dresses on e-commerce sites. I couldn’t find anything similar online using the search tools available on those sites and then it occurred to me that there has to be an easier way to search for visual items like fashion apparels and accessories. That got me started with visual product search which helps the end users find what they want at the click of a button,” shares Navneet adding, “All an end user needs to do is take a photograph of what they like, upload it on retail websites that use Snapshopr image search technology and they can have the product they like for instant purchase.”

Navneet joined hands with Debashish and Vivek to give wings to Snapshopr. While Debashish leads data science and engineering within the team, Vivek, a robotics enthusiast, delves into the research leadership. Apart from their visual search options, the trio also offer recommendations, product tagging (for items like dresses, tops and bags) and a bunch of other interesting solutions to their partner retailers. “We want to revolutionise the shopping experience using a combination of technology, design and psychology. Our future plans include finding some more interesting uses of our technology in the context of retail,” says Navneet.

They say that Snapshopr has received a good response, especially from fashionistas and shopaholics, who like to innovate their wardrobes from time to time.

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